Digital Marketing
The ideal training course for business owners, marketing executives and individuals who want to know more about Digital Marketing and social media marketing concepts, strategies, tips and tools. This 2-day training session will mainly cover the following:
SEO (Search Engine
Optimization)
Will help you position your website properly to be found at the most critical
points in the buying process. This
SEO overview will help you understand what the search
engines (especially Google, Yahoo & Bing) are
looking for, and how the principle of building your site for your customers will
also please the search engines. In clear, non-technical language, you will ll
learn thelatest
optimization trends along
with the best
practices necessary
to make an immediate impact on your internet presence and website profitability.
Pay Per Click
Advertising (using Google AdWords)
PPC (Pay Per Click) Advertising is a form of search advertising that provides a
top ranking in return for payment. Every major search engine offers a paid
placement program. Learn what is available in this session that is especially
geared toward beginners, with details on programs from major providers and
advice on how to succeed. Google now powers about 83% of all search engine
traffic. Successful paid search advertisers need to understand Google AdWords
inside and out. During this session, we will cover best practices for Google
AdWords, including the tools and tactics you will need to manage and optimize
your campaigns, keywords, match-types, ads, bids, targeting, landing pages and
quality scores for Google Search and Display networks.
Social Media Marketing
Social media marketing has become a major piece of the search marketing
puzzle and is changing the way we work, communicate and live. Companies are
amazed by the influence social media is having and want to understand how to use
it effectively.
This session is designed to guide you through the complex landscape of social media and how it relates to your brand or web property. You will learn about the leading sites, the functionality they provide, and best practices for interacting in these virtual places. You will also come away with some valuable tips on how to effectively leverage your brand, services and products in different social media environments including Facebook, Twitter, LinkedIn, YouTube, Flickr, Wikipedia, Review Sites, Digg, and more. The session will also include suggestions how to integrate social media with other channels of online marketing effectively.
Google Analytics
You have built your Web site. Now what ?
Is it generating revenue or is it still a cost center?
Are people coming? Once they come to your site, what are they doing
Where are they coming from? Which areas of my website need to be improved?
All these questions can be answered by interpreting your Web analytics data usingGoogle Analytics. You will be able to track which online marketing initiatives are cost effective and see how visitors actually interact with your site.
Who Should Attend This Training?
Anyone involved in advertising campaigns and want to get the very best results for their marketing budget, including sales and marketing staff, online marketers and consultants.
Also, people who are involved in the design, performance or online advertising of a web site including web designers, web developers, consultants as well as students and non-specialists who want to learn about Digital Marketing and Social Media Marketing. This training program is targeted to those with responsibility for developing or implementing an organization online/digital strategy, including marketing managers, communication specialists, webmasters and IT managers or those who would like to a pursue a career in online advertising.
Who has already attended our training sessions?
The following companies have already sent their delegates in our earlier training programs:
MBC
Group Dubai Media City |
EPOC
Messe Frankfurt GmbH Sheikh Zayed Road, Dubai |
Rotana Hotel Management Corporation Dubai |
IFFCO
Group Sharjah |
Al Khawarizmi International College Al Ain | Abu Dhabi |
Dubai
Outlet Mall Dubai Al Ain Road |
University of Wollongong in Dubai Dubai Knowledge Village |
Sharaf DG Dubai |
The
First Group – Property Developer Gold & Diamond Park, Dubai |
Paintball Kuwait Kuwait City, Kuwait |
Mövenpick
Hotel Bur Dubai |
Illusions Online Arabia FZ LLC Dubai Media City |
Zabeel Institute of Management & Tech. Bank Street, Bur Dubai |
Skyline University College University City, Sharjah |
Web
Mark International Dubai Media City |
Innovative Human Resource Dubai Knowledge Village |
Nets International Business Bay, Dubai |
Lobo Management Services Dubai World Trade Centre |
UAE Exchange Abu Dhabi |
Intelligent Partners Deira Dubai |
Seat Holidays Dubai LLC Deira City Centre, Dubai |
Primedia Unlimited Middle East FZ LLC Business Central Towers, Dubai Media City |
Kaya Skin Clinic Karama, Dubai |
IMC Advertising Dubai Media City |
IQPC, Middle East Dubai Knowledge Village |
Advanced Electronics Company Riyadh, Saudia Arabia |
Alvins Gulf Chartered Accountants Al Nahda, Dubai |
Best Limo Rent a Car International City, Dubai |
Foamglas Arenco Tower, Dubai Media City |
Cosmic Healing Centre Karama, Dubai |
Sharjah Ladies Club Sports Dept. Sharjah |
Sand Dollar Beach Store Le Meridien Mina Seyahi, Dubai. |
Western Aviation Western Group DAFZA, Dubai |
Fibre Optic Supplies & Services Dubai Internet City |
Dubai Cosmetic Surgery Al Wasl Road, Jumeirah Dubai |
Exclusive Beauty UAE Jumeirah | Health Care City |